Search Engine Optimisation (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimising a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.
We can help you rank your website higher in search engines like Google, Yahoo and Bing through On-site and Off-site Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) of your website content, design, links, images, structure etc. We will diagnose the problems which do not let you get targeted customers.
If you expect fast results for a new domain NO organic search engine Optimisation service can help you: you could sink tens of thousands of pounds into an extensive links campaign, but Google’s algorithm change in late 2004 made it impossible to rank highly for competitive SERPs fast: fast being a few months from going live.
Because this it takes over 9 months for a new domain to rank well for competitive SERPs in Google. This doesn’t mean a new site can’t gain any SERPs/traffic at all, but it’s hard to gain reasonable traffic SERPs in those early months so paying for professional SEO services at this point might not be a good use of your marketing funds.
Many online business owners expect unrealistic results with new domains, even with perfectly search engine optimised content and a great links campaign it’s going to take at least a year before you’ll see a return on your SEO investment.