Mobile friendly-ness now a ranking factor

April 13, 2015 9:32 pm Published by Comments Off on Mobile friendly-ness now a ranking factor

Earlier this year, Google announced that it would begin using mobile-friendliness as a ranking signal on April 21, 2015.

“This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results,” the company wrote on its blog. “Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”

That created an imperative for website owners: address mobile experience, or else.

On the 21st April 2015, Google will change it’s algorithm and many websites that are not deemed as mobile friendly will have their search ranking decreased. This is being referred to as Mobilegeddon.

The name appears to be apt. Kevin Lee, executive chairman of search marketing firm Didit, tested a variety of websites using Google’s Mobile-Friendly Test page and the results indicate that many companies are ill-prepared for the possibility that Google will be evaluating their sites for mobile-friendliness.

According to Lee, more than 40% of the websites of the largest PR agencies in the United States passed Google’s test. New York agencies fared better, but just over 25% of their websites still fell short of Google’s expectations.

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This post was written by Steven Sullivan

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